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Concentrations

All Integrated BBA students have to take a series of business foundation courses, which forms a basis for them to decide which concentration(s) to choose or whether to pursue a double major or minor programs.

 

The Integrated BBA Program offers the following areas of concentration for students to broaden their career options upon graduation. Students can choose up to two concentrations from the following areas:

 




 

Business Analytics

Modern businesses need to make managerial decisions in the presence of vast amount of information generated through technology-based transactions in various business processes. These organizations use data management, statistical methods and quantitative modeling skills to analyze their internal and external business environments and gain strategic advantages over their competitors. This concentration will equip students with knowledge and tools that can help them derive useful information from business data and utilize the information intelligently in making faster and more effective business decisions.

 
 

Business Economics

In order to maintain a competitive edge, business leaders are required to have an in-depth understanding of the dynamic environment in which it operates and the ability to quickly come up with insights and solutions. The structured program of this concentration is designed for those seeking to apply managerial economics to solving problems and understanding real-world business environments. Courses in this concentration provide an economic perspective on how enterprises operate in a market environment, particularly in corporate strategy formulation and decision-making . Emphasis will be on the application of economic principles and theories to major business decisions. Advanced macroeconomics and its applications on global economy will also be discussed. 

 

Finance^

The Finance concentration consists of a comprehensive curriculum covering mainstream subjects such as corporate finance, investments, financial institutions, and related subjects such as insurance and real estate. To meet the need of different students, the Department of Finance offers a long list of courses for this concentration. In response to the needs of Hong Kong and Chinese Mainland’s financial markets, course coverage will emphasize the Hong Kong and Chinese Mainland’s institutional environment. However, students will also be exposed to international issues and practices. Graduates with this concentration can work in business and finance areas or pursue advanced studies in finance.

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General Finance^^

The General Finance concentration consists of a comprehensive curriculum in finance, which covers mainstream subjects such as corporate finance, financial engineering, and financial institutions, and related subjects such as insurance and real estate. To meet the need of different students, the Finance Department offers a long list of courses for this concentration. In response to the needs of Hong Kong and Mainland China's financial markets, course coverage is very much biased towards the Hong Kong and Mainland institutional environment. However, students will also be exposed to international issues and practices. Graduates with this concentration can work in business and finance areas or pursue advanced studies in finance.

 
 

Financial Engineering^^

This concentration was developed in response to the market's need for persons with a more quantitative, analytical approach to finance. To fulfill the requirement of this concentration, students must take courses prescribed for financial engineering. The courses include financial markets, investments, derivatives, fixed income securities, and other quantitative finance courses. Students will be exposed to international issues and practices well as the Hong Kong/Mainland Chinese institutional environment. Graduates with this concentration can pursue advanced studies in finance or take jobs that require a good knowledge of financial instruments.

 

Insurance and Risk Management^^

This concentration area is designed to help students develop the foundation and necessary knowledge to pursue a career in insurance or financial service companies. It offers a range of courses from concept of insurance and risk management to management of insurance and related institutions. In particular, this concentration emphasizes the use of insurance as a tool in management of risk encompassed both at personal and corporate levels. Students who complete certain courses successfully can get exemptions of related courses from the Institution of Financial Planners of Hong Kong Limited which is the sole licensing body of the Certified Financial Planner designation in Hong Kong.

 

 

Entrepreneurship^

The Entrepreneurship Concentration (or the DING programme) centers on the mission “to put a ding in the universe.” The concentration aims to equip students with a mindset and competence to create and/or lead an innovative organization around the world. The curriculum kicks off by entrepreneurial "D"iscovery with courses for the development of entrepreneurial mindset and strategic opportunity recognition and exploitation. The second stage focuses on “Innovativeness” “Newness”, and “Growth”: how new business ideas and products can be developed to take advantage of multiple sources of innovation such that new or existing organizations can grow and sustain in dynamic and competitive environments. The curriculum will wrap up by a capstone course that aims at providing experiential learning to students to have real entrepreneurship practice and opportunities for networking. This concentration prepares students for the success of exciting career in professions (in technology sector, business consultancy, global and digital economy, and social enterprises or non-profit organizations), and life-goal pursuit that requires solid knowledge of entrepreneurship complemented by concrete skills and experiences.

 
 

Human Resource Management

The Human Resource Management Concentration instills in students a systematic approach to managing organizations through the functions of planning, organizing, leading, communicating and controlling. Students also learn to appreciate the importance of innovation and change management in enhancing organizational performance. Besides the core understanding of organizational behavior, several professional human resource management courses, such as Human Resource Planning and Staffing, Human Capital Training and Development, Managing Employment Relations, Leadership Development and Global Strategic Human Resource Management, are offered. 

 
 
 

Management of International Business

With a team of top ranked international business faculty and continuous commitment in offering unparalleled international business education, the MIB concentration has been welcome by students who desire to work overseas or in a globally-connected organization, develop a global and culturally-sensitive business mindset, as well as leverage business opportunities and mitigate problems arising from differences in countries and cultures.  The MIB concentration holds a vision to prepare students for a career capitalizing on a global business worldview and opportunities spanning across borders.  The unprecedented curriculum is composed of progressive and transformative learning with courses that are designed to engage students in understanding global business environments, solving strategic and management issues related to multi-cultural businesses or multinational corporations, as well as keeping updated about current thematic global management concerns.  In addition, MIB students will have vast inter-cultural interactions and networking opportunities via various experiential learning initiatives throughout the curriculum.  Students graduating from the concentration are adroit at leading teams and organizations in the global economy. 

 
 

Marketing

This concentration is designed for students with interest in marketing such as integrated marketing communications, advertising, brand management, service marketing, strategic marketing, etc. This marketing concentration emphasizes the balance between marketing theories and real world practices. Students will be given opportunities to expose to the dynamic marketing world through activities outside classroom such as joint-projects with international corporations; seminars delivered by renowned business executives; company visits and so on. This concentration will nurture students to realize their potential and become successful future marketers.

 
 

Quantitative Marketing

In the big data era, many organizations collect and maintain huge amount of customer data which can be analyzed and applied to support marketing decisions. There is a strong demand in Hong Kong and China for quantitative marketers who are well-versed in data analytics, statistic modeling and computer science knowledge while they speak the language of marketing. In view of this new marketing trend, the Department of Marketing offered a new concentration “Quantitative Marketing” to BBA students in Fall 2010. This concentration prepares students an exciting career to work as quantitative marketers, business analysts, internet marketers, managers of BIU (Business Intelligence Unit) in various industries.

 

General Business

This concentration area covers a wider scope of management and business issues. It offers great flexibility to students to tailor-make their studies to suit their individual interests.

 

NOTE:

 

^ The concentrations - "Entrepreneurship" and "Finance" - will be offered to the Integrated BBA students admitted in 2018-2019 and thereafter.

^^The concentrations - "General Finance", "Financial Engineering" and "Insurance and Risk Management" - are being offered to the Integrated BBA students admitted in 2017-2018 and before.

 

  • For details of the required courses for each concentration, please refer to the Undergraduate Student Handbook in the website of Academic and Quality Section.
  • One course cannot be used to fulfill the requirements of two concentration areas except for specific courses as stipulated in the explanatory notes.
  • The following combinations of concentrations are impermissible:
    - General Finance + Financial Engineering
    - General Finance + Insurance and Risk Management
    - Insurance and Risk Management + Financial Engineering
    - Marketing + Quantitative Marketing